Invest in the roots to get good fruit

Shinhan Card Co. Builds a High-Performance Culture

According to CEO Lim Young-jin of Shinhan Card Co., Korea’s largest credit card company, a strong organizational culture, based on people and innovation, is crucial to the company’s success.

As part of its growth strategy, Shinhan invested in publishing a Korean edition of LEVERAGE, by leadership expert John R Childress. Culture Leverage is now required reading for all Shinhan Card managers and executives.

In LEVERAGE, the ‘Shadow of the Leader’ principle forms the heart of Shinhan’s culture strategy, recognising the impact leaders’ day-to-day behaviour on people and work practices at all levels of the company

According to author and leadership expert, John R Childress:

“organizations are shadows of their leaders, and that’s the good news and the bad news!”

Shinhan credits its strong growth and performance to the deep roots of the company culture, which include investing in training and people development.

Culture drives business results, and savvy leaders “invest in the roots to get good fruit”.