“No organization, small or large, can sustain success in the long run without energized employees who believe in the mission and understand how to achieve it. Sustainable success and reputation starts and ends with the Board!”
There are two kinds of Boards.
The unprepared are often caught napping, while prepared Boards are proactive and forward looking. The unprepared Board faces the task of finding a new CEO without a succession plan and must rely on a stream of executive recruiters pushing the same set of re-tread candidates. Early on the prepared board set in motion a development plan for internal candidates as well as linking their strategic plan with the leadership capabilities required for the next several years. The unprepared board is content with rear-view mirror data that is often 2 quarters old. The prepared board constantly looks forward for new insights into economic trends, strategic shifts, supply chain sustainability and the potential risks in their corporate culture.
And Board oversight of corporate culture is becoming part of the regulatory regime in the UK. In the US, large institutional investors are pressing for Board oversight of culture. The CEO of State Street Global Advisors sent a letter to 1,100 companies globally suggesting a 3-phase framework of Board oversight of culture:
conducting a comparative (or gap) analysis to assess the alignment of the corporate culture and long-term strategy
implementing mechanisms to impact and monitor the corporate culture,
reporting on (or otherwise communicating) the board's role in influencing and monitoring the company's culture.
Currently, however, few companies bring culture oversight into their Board meetings, and even those few that do are let down by traditional corporate culture surveys and HR statistics.
Most culture data is derived from Employee Engagement surveys, which score how employees feel about company benefits, working conditions, their supervisors and management, and of course the overall work culture. The question of “Would you recommend your friends and family to work here” is an anchor question for many culture surveys. According to the consultants who conduct and analyse this data, there is a strong correlation between employee engagement and company performance.
But are Employee Engagement surveys an adequate proxy for corporate culture? I’m not so sure. Employee engagement is important, but not sufficient to understand the impact of culture on business performance.
Start with Why
Employee engagement surveys capture how people feel about work, but not WHY they feel that way! It does make sense that if an employee is not happy with their work, supervisors or co-workers then they will probably give less than 100% effort, and certainly not go “the extra mile” to improve things.
But WHY are they unproductive and not engaged?
Most culture assessments and employee engagement surveys focus on employee behavior and actions, and even ask about their beliefs concerning work and the company. But in my view, these are outcomes of the culture, not the culture itself. In other words, employees may not be fully engaged, but what specifically in the culture is influencing this undesirable outcome? Our experience shows that it is not just one element, but a combination of several organizational policies, processes, reporting relationships, management and supervision, compensation and social dynamics that together influence the level of employee engagement.
Corporate culture should be more accurately thought of as a system of organizational
causal factors that interact in a networked system to influence employee behavior and
By identifying and using internal company data and information, as well as survey data from management, leadership and employees, it is possible to create a visual system map of the current culture that can easily point out the weaknesses, risks and blockages to improved business performance. Yes, one of those is employee engagement, but there are often numerous other culture drivers, such as hiring profiles, on-boarding, recognition systems, quality of management, leadership engagement, compensation policies, meeting structure, peer pressure, cumbersome work processes, IT system outages and others. All of which can be measured and mapped.
Culture Risk Mapping and Board Oversight
Using current and historical company data, surveys and business metrics, a risk map of the current culture can be developed, which shows areas of current business risk. Such a map, along with an integrated dashboard to track changes over time and to update improvement projects, provides the Board with deeper insight into the organizational culture and its impact on business performance.
Such a culture map looks like the following, where multiple causal factors interact as a network that ultimately impacts business results. Each causal factor is color coded allowing a quick identification of those elements in the culture that are potential business risks.
As you can see, there are multiple drivers in this cyber security culture system, some of which show up as enablers (green) and others as risks (red). While employee engagement is one of the factors, others such as Peer Pressure, Hiring Profiles and Cyber Security Policies don’t normally show up in a traditional culture assessment or employee engagement survey. The data analytics used to generate such a culture system map comes from internal company event data as well as reviews of policies, emails and other unstructured data, all of which can be used to build culture metrics within the overall system. In addition, it is important to link the culture to business metrics, and not just track the overall culture score.
For the past 2 years we have been pioneering this Culture-as-a-Business-System™ approach using company data and analytics to provide Boards and management with better tools for understanding, oversight and proactively managing corporate culture to improve business performance
We believe board oversight of corporate culture should be proactive and a key part of the responsibility an effective Board of Directors.
For more information or to request a demo on how mapping culture drivers can improve business results, contact us here.